CLASSIC OLIVE OIL
Brief
Classic Olive Oils are naturally sourced and traditionally refined, using premium olives grown in Italy, Spain and Turkey. They sell product that is used in some of the finest restaurants in Europe. The high cost reflects the expertise quality that goes into making such a premium oil. The business requires an identity that represents their heritage while prioritising an upper class target market who value modern style and contemporary,
clean visuals.
clean visuals.
Solution
This branding solution links traditional with modern by blending textured, vintage fonts with a bold minimal colour palette. The paintings used in the branding are a visual representation of the product - they are luxurious oil paintings that add to the sense of quality and exclusivity. They are also a visual pun for the discerning viewer. The result of these elements is a simple yet cohesive brand, which balances an air of tradition with timelessly elegant design.
Logo Design / Packaging Design
Conceptual Project - 2022
Conceptual Project - 2022
Classic Olive Oil
Logo Design / Packaging Design
Conceptual Project - 2022
Conceptual Project - 2022
Thanks!
Oil paintings courtesy of Birmingham Museums Trust on Unsplash.
All other imagery licensed from Unsplash, Envato Elements and Freepik.
Created using Photoshop and Illustrator.
All other imagery licensed from Unsplash, Envato Elements and Freepik.
Created using Photoshop and Illustrator.
