Noah Reyes - Celsius Hot Sauce

Celsius Hot Sauce

Brief

Celsius is a family owned and operated hot sauce business combining rich Mexican heritage with Texan passion and dedication to a fine craft. The 'Merchants of Fire' craft handmade sauces from homegrown or local produce, drawing inspiration and ingredients from the surrounding landscape. They follow a family recipe that has been passed down through the generations.

Solution

The family was in need of a branding solution that was simple, yet bold. This draws attention from passerby but lets the product do the talking. Consideration was also taken to keep costs minimal. A reduced colour palette mitigates printing costs and develops a strong brand identity, while a minimal suite of brand elements can be rearranged in many ways to keep the brand feeling fresh.

Logo Design / Brand Identity / Packaging Design
Conceptual Project - 2022